Panasonic launches Eluga U

Panasonic launches Eluga U for Rs 18,990: Snapdragon 400, 5-inch display, Android KitKat

Panasonic has officially introduced its new Eluga U flagship in India at an event in Delhi today. The smartphone has been priced at Rs 18,990, and it will be competing against the likes of the Xiaomi Mi 3 and the Micromax Canvas Knight in this price range.
The Panasonic Eluga U runs Android 4.4.2 KitKat out-of-the-box, with some customisations in terms of the home screen and we can also expect some apps developed by the company preloaded on to the phone. It’s a dual-SIM (Micro-SIM) smartphone with 2G and 3G support.

A bright 5-inch display with a tweaked Android UI

Up front there’s a 5-inch (1280×720 pixels) IPS HD display with OGS process. That immediately puts it a peg lower than competing handsets in the price range. In terms of fire power too, the Eluga U trails with a 1.2GHz quad-core Qualcomm Snapdragon 400 processor coupled with 2GB of RAM. With a lot of the competition moving on to octa-core SoCs, and with Xiaomi launching a Snapdragon 800 smartphone for under Rs 15,000, the Eluga U might struggle to catch the attention of a market saturated with options.


The Eluga U will come with a 13-megapixel autofocus rear camera with LED flash, and a 2-megapixel front shooter, which is standard nowadays. It has 16GB of internal storage with a microSD card for expansion up to 32GB. In terms of battery life, the 2500 mAh Li-ion unit sounds great given the other specs.  It doesn’t look especially distinct and the patterned back reminds us of the Google Nexus 4.  Connectivity options include Wi-Fi, Wi-Fi Direct, Wi-Fi Hotspot, Bluetooth 4.0, and GPS/ A-GPS.