The two series consist of smartphones in the mid- and high-range and are targeted at consumers across various age groups. They will be available in the price range of Rs 10,000 and Rs 30,000, India country manager of Alcatel One Touch, Steven Zhao told reporters.
"There is a huge demand for smartphones in India and the company is targeting teenagers and youths. The company hopes to sell 5,00,000 pieces of smartphones by December 2014," Zhao said.
The Idol series phones come with a large screen segment from 4.3- to 5-inch display with a tiny 2.4mm bezel which makes it the most compact and slim smartphone. The phone supports Bluetooth and Wi-Fi, ensuring full time connectivity for the social media users.
The phone comes with memory sizes of 4, 8 and 16GB with sufficient internal memory size.
Hero, a high-end phone comes with a 6-inch HD display and features dual-screen display, compact design handwriting recognition etc. The phone has a 13MP rear camera, 2MP front camera and comes with 16GB internal storage, microSD expansion up to 32GB and 2GB RAM.
Recently, Alcatel One Touch partnered with wholesale mobility distributor BrightPoint to distribute and market its smartphones across west and south India. This partnership will enable easy availability of smartphones, as the full range of products will now be available in the open market, Zhao said.
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