NEW DELHI: Sony India's smartphone arm will look at
consolidating its existing sales and marketing infrastructure but will continue
to add more products to its portfolio to expand its customer-base, a top
official of the Japanese company's Xperia arm has said.
"We are not looking to expand right now, nor are we
opening any new store at the moment. We will consolidate our business at
present," Mukesh Srivastava, head of product marketing with Sony's Xperia
devices division, told IANS.
Sony, which has again shifted its headquarters, this time
from Sweden to Tokyo after a similar move in 2011 out of London, unveiled two
mid-range smartphones this week. It faces competition from Xiaomi, Honor, YU
that have come out with flagship-like products at low prices.
But Srivastava sought to brush off the competition and even
said e-commerce was not an option the company was looking to go into to cut its
loses in recent years.
"We are not looking to compete with brands like YU or
Xiaomi. Our devices will come in the mid-range and premium range category. We
are not even looking at electronic sales. We will focus on securing our
distribution channels," he added.
At a mid-term corporate strategy meet in the middle of
February this year, Sony revealed that it is going to try and position return
on equity as its primary key performance indicator and will set a target for
more than 10 percent.
The company also said it will also target a consolidated
operating profit of more than 500 billion yen ($4 billion )for the Sony Group
in financial year 2016-17.
Asked about plans to boost sales of its Xperia devices,
Srivastava said: "We are focussing on the integration of our Bravia
engine, CMOS image sensors, sound engine and the PlayStation Network. We will
launch devices that will really please the customers."
Sony in February had also revealed that it will seek to
further bolster its competitive edge in the area of CMOS image sensors by
investing to increase the production capacity and enhance research and
development.
In the games and network services, it wants to expand the
user-base for the PlayStation platform and the PlayStation Network.
Source From:- http://telecom.economictimes.indiatimes.com/
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