You have worked hard on your business’s Facebook page and
customers regularly leave comments awaiting your reply. But you can’t always
respond to everyone immediately.
So what can you do?
Soon, it seems, you will be able to use a new feature being
tested called Facebook Saved Replies. These are designed to enable your and
your Page administrators to write, save, and use “placeholder” messages to
communicate with your customers on Facebook.
The website MyTechSchool broke the news. Several have also
reported the initial rollout of the feature on Twitter. Facebook has not
responded to requests for additional information.
Facebook business accounts now allow for saved replies! “We
can’t announce that just yet but we might soon!” – Job done.
— Cameron Rooney (@3D_Cam) June 2, 2015
The Facebook Saved Replies feature is positioned as a way to
save business owners and their page admins time by quickening initial response
time to comments left on your company’s Page by customers or potential
customers.
You and your Page admins (employees who are given the right
to manage the Page, including using this and other tools) create a basic reply
that can later be posted as needed on your company’s Facebook Page.
The major consumer brands typically use help-desk solutions
such as Kayako, Zendesk and Freshdesk. These platforms typically charge a fee
and will assist client brands by managing all their social media accounts.
Facebook, with its Saved Replies option, is providing small
businesses with an inexpensive solution to the problem of responding swiftly to
the most important people to your business, clients and potential clients.
Saved Replies are for use as placeholders similar to form email messages
companies typically send in reply to emails they receive from customers.
You can then go into Facebook when you have the time to
craft a more complete reply to an inquiry.
The Facebook Saved Replies feature is available now to a
select group of businesses via the Facebook Page messaging interface,
TechCrunch reports, adding that Page admins can create a variety of placeholder
replies, save them, then choose the one from the list most suitable to a
particular comment.
Businesses also are offered sample replies they can use or
customize, according to TechCrunch. After the basic Page Reply tool setup is
completed, the admin then simply chooses a Saved Reply from a list and clicks
on it. It will automatically appear as a reply to the comment. The Saved
Replies list also is available in the message box in the form of a new icon
that you click on.
Facebook Saved Replies can be personalized to feature the
name of the person who left the message, as well as the admin’s name as well as
your company’s website URL.
TechCrunch’s Sarah Perez notes the availability of the
feature:
“Saved Replies appears to be in limited testing right now,
as one of the businesses with access to the option tells us that they were not
informed by Facebook of the feature’s launch. Instead, when they opened up an
email to craft a reply to a customer, the option just appeared. Several other
Page admins we spoke with report that they don’t yet see this available on
their Pages.”
Facebook generally limits the release of new features or
products, giving access to them to a select audience. Usually after an initial
test phase, the feature is rolled out to all users.
At least, that’s how the Call to Action button was
introduced.
Source From:-http://smallbiztrends.com/
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