NEW DELHI: To help people on slower data connections such as
2G load webpages faster on their mobile devices in India, Brazil and
Indonesia,Google launched a new feature which will also help save data for the
users in these countries.
The feature will be rolled out in India in the next two
weeks, before the end of June, and will be available to users when they search
on a Chrome or Android browser from Google's search results.
The India launch follows field tests Google conducted in
Indonesia over the last month for streamlined search results and optimized
pages when the user searches on slow mobile connections. The light pages load
four times faster and use 80% less data, while increasing the traffic to
webpages by more than 50%.
Late last month, at its annual developer conference Google
I/O 2015, the company said it was going to pilot a new feature on the Chrome
Android browser to tackle slow internet speeds in India. The feature would
evaluate the quality of the user's mobile Internet connection and moderately
change the way the result page appears to the user.
"Some stylesheets...having high image quality take more
data on a slow network. These are compressed using the new feature, and
sometimes the page looks slightly different," said Tokusei. Website
publishers can however, opt out of the feature and their pages will not be
optimised. Users can also choose to see the original webpage if they so desire.
India is a strategic market for companies like Google and
Facebook, given that the Internet user base is expected to grow to 550 million
by 2018.
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